Broach Sports Tours


Welcome to Broach Sports Tours official website. Take a few moments to visit our site to find out why we are one of Southeast's premier sports package companies. Whether it's NASCAR, Carolina Panthers, Major League Baseball, or special events like the Super Bowl, Daytona 500 and others. We've got a package to meet your interests and price range.

On behalf of everyone at Broach Sports Tours, I would like to thank you for visiting our Web site. We are committed to serving our friends and customers via the Internet and look forward to hearing from you.

Without doubt, the tour business is in a period of rapid change. The use of computer technology and other improvements and innovations provide the basis for adapting our operation to meet your expectations. You have told us that you expect us to treat you with the highest degree of professionalism, while providing the best value in sports packages and customer service.

For us the objective has never been to be the biggest sports tour agency, but to be the best at what we do. We will never lose touch with our community roots. Our roots have and always will be, steeped in traditions of honor and caring for you. This was the founding cornerstone 32 years ago.

Much of our growth stems from the unshakable belief that we are to be held accountable to our customers and community and that we must demonstrate a remarkable sense of integrity in the way we manage all of our business affairs.

Company Profile

Sobriety Sports Tours is based in Charlotte, N.C.

It is a division of Broach Sports Tours (, which has been one of the leaders in the sports-travel industry since 1992. The two companies operate as separate entities.

Sobriety Sports Tours is operated by someone with a deep appreciation for 12-step programs, and who is grateful for his sobriety. John D. also has deep roots in the fields of travel and major sporting events after covering Super Bowls, Final Fours, NBA Finals, Wimbledon, U.S. Open golf and tennis, the Masters and other premier events during 28 years as a sports writer for various newspapers, magazines and websites.

John will serve as the chief tour guide/event organizer on all Sobriety Sports Tours trips, but others with long-term sobriety will assist as tour guides when necessary, depending on the size of the group and duration of the trip.

Broach Sports Tours handles more than 50 tours per year, specializing in custom baseball, golf and tennis trips. Tom Broach built the company from scratch. Carlos McCracken serves as the director of tennis and golf, Melanie Hicks runs the office, and Stevette Mathis has become legendary as the tour guide on most baseball tours. Their enthusiasm is infectious.

To learn more about Broach Sports Tours, I encourage you to explore the information available here, search through our site or call to arrange a visit at our corporate offices.

It is my most sincere desire that your experience with us is outstanding. If you find it to be anything less, please contact me directly so that I may resolve any deficiency.

J. Tom Broach